Submarine Challenge Coins Honoring Naval History Since 1941

Celebrate your service, honor your legacy. SubMerch offers authentic submarine challenge coins, apparel, and collectibles inspired by U.S. Navy submariners.

BBB_Logo

BBB Rated A+ Business

SubMerch, LLC is BBB Accredited. This business has committed to upholding the BBB Standards for Trust.

Check BBB Rating

Our Legacy Runs Deep

In 1941, Joseph A. Minton began his journey aboard the USS Grenadier SS-210 in the Pacific theater. That legacy now lives on through SubMerch — a brand born from generations of submariners, collectors, and craftsmen.

From fleet coins to exclusive insignia, every piece we design reflects the honor and precision of submarine service.

Read Our Story

Featured Submarine Challenge Coins

Explore our best-selling coins forged with heritage and pride. Crafted with detail, weight, and custom finishes worthy of your command.

1 11

What Is a Submarine Challenge Coin?

A submarine challenge coin is more than a token — it's tradition. These coins have been carried, gifted, and traded among submariners to recognize bravery, skill, and camaraderie beneath the waves.

Authentic submarine designs, class-specific, hand-finished

Learn More About Challenge Coins

Stickers

Durable, weatherproof, perfect for sea bags, gear and other materials.

1 16

T-Shirts & Apparel

Bold, military-inspired designs made for everyday wear

Additional Items

Drinkware, pins, caps & more submarine-themed gear

Reviews

"I love all the designs, and especially the details!!" LJM

"My shopping experience was seamless. From the ease of use of the site, to the prompt delivery of my order. I can't say enough wonderful things about this military-forward website. I just love the mailer! It fits well with the Navy theme. Looking forward to more shopping with SubMerch!" JCR